In this age, various digital media and assets have become an inseparable part of our lives. Let’s check it out for a moment: how many photos are we viewing each day? How many music files? Videos? Games? And so on. Today all online businesses aim to increase digital assets. Thus it is important to know what is Digital Asset Management.
Managing all these digital assets creates a challenge for both enterprises and users. The users demand a better way to organize these digital media assets. While the enterprises must find a better way to manage these assets. Thus ensuring security and quality for the business data.
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What Is Digital Asset Management?
How Does the DAM System Work?
Digital Asset Management solution by Approve offers different tools and features for managing and controlling digital assets, so for the sake of this, we’ll use Aproove Asset Browser as an example.
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Navigating the files (file tree), Moving and also creating files/folders
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Search through all the files stored on the Aproove Drive (based on user’s permissions).
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Reveal an asset folder location or open the project.
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Collection (“add to basket” function).
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Distribute (asset share functions).
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Kick-off project (use collected files to create a new project in Aproove).
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Kick-off tasks based on the selected/collected assets.
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Full asset previews (including multi-page documents).
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Direct Online Proofing access as an asset and as proof in the DAM.
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Allowing file sharing and access from any time and anywhere: Authorized people can share files from any device. Thus avoiding file transfer via unsecured email attachments and other risky methods. Asset managers can configure different permissions to ensure access to the right files.
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Streamline asset organization: Keeping all your digital content and its metadata in a single and secure platform. You can customize your assets organization in a way that best suits your team. Thus everyone can find the asset they need at any time.
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Create, share, and manage digital content in one place: A DAM like Aproove, provides a central hub for your team to manage digital content. Be it conception, creation or publication. Content creatiors can share, review, assign, and approve the digital content without emailing. This will cut the risk of miscommunications. While also improving everyone’s accountability involved with the digital asset. As a result, you will always deliver digital content that is consistent.
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Find files easy and quick: A key advantage of using a DAM system is to improve all files’ searchability. So you can locate the files you need. A proper DAM will also offer metadata management features like adding tags and keywords to assets. Thus implementing a customized vocabulary to allow efficient browsing.
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Digital publishing and distribution: to publish digital assets on CMS and social media channels. Also to third-party automation solutions, distribution services, and more.
See Also: Top 5 Photo Management Software for Windows
Who Benefits from DAM?
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Creative team: The graphic designers and content creators will use DAM to upload new digital assets and new versions of assets. Also have regular access over digital assets to use older files.
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Marketing: The marketing team needs to access the DAM to upload and access their data.
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Sales: accessing approved promotional files stored in the DAM.
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IT: monitoring the integrity of the digital asset.
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Legal: checking the legal aspect of digital assets, such as attaching expiry dates to digital rights, etc.
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Agencies: third-party marketing agencies may use your DAM to use logos, brand guidelines, etc. They may also upload new assets.
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Conclusion
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