What Is Bot Traffic? | Everything You Should Know | 2023

Bot traffic has become a headache for several organizations and companies regardless of the industry. Although bots have been in existence for quite some time, it has all become more sophisticated in recent years. Cybercriminals have also increased the use of this traffic in their efforts to scale their efforts. However, traffic bots is used for the right reasons. Keep on reading to discover everything you should know about bot traffic.

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Understanding Bot Traffic

Bots, also known as robots, are automated computer programs developed to repeat a task automatically as a website visitor bot. Bot traffic refers to the non-human interaction of your website and systems. Cybercriminals use bots to complete tasks quickly and accurately. It has overtaken human traffic since 2016. Since then, bot traffic makes up more than half of all internet traffic.

bot traffic

Although bots were developed to complete simple tasks, modern bots are highly sophisticated and even have self-learning algorithms.
Managing bot traffic is challenging since there are good bots. Legitimate companies like Google and Microsoft own good bots for enhanced performance and security. Blocking such bots will not be ideal for your business. Another reason why it is becoming challenging to overwhelm bots is that they have become more like web bot hits.

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How Do You Recognize Bot Traffic?

Web experts inspect direct network requests to a website to spot possible bot traffic. With the aid of an integrated web analytics engine, such as Google Analytics or Heap, it is easy to identify bot traffic.

You Can Recognize The Bot Traffic By The Following Analytic Anomalies:

  1. Unusual high visits: If a website has an abrupt, unusual, and unanticipated increase in pageviews, bots may be navigating through the site.
  2. Unusual high bouncing rate: The bounce rate counts the number of visitors who land on a single page of a website before clicking anywhere further on the page. Bots being directed to a single page can cause an unanticipated increase in the bounce rate. recognize the bot traffic
  3. Unexpectedly high or low visit duration: Visitors’ time on a website should be fairly constant over time. Unexpected increases in session length may be a sign that bots are using the website unusually slowly. On the other hand, bots that explore the site’s pages considerably more quickly than a human operator would be to blame for a dramatic fall in session length.
  4. Spam conversions: Form-filling bots or spammy bots may be to blame for an increase in conversions that appear to be fake, such as the establishment of accounts with fictitious email addresses or the submission of contact forms with false names and phone numbers.
  5. A sudden increase in traffic from somewhere unexpected: A rapid increase in visitors from one region, especially one where it’s doubtful that many individuals speak the site’s native language fluently, may result from bot traffic. Also, click here for best Discord music bots.

How Many Analytics Are Hurt By Bot Traffic?

As was already noted, unapproved bot traffic can affect analytics data, including page clicks, bounce rate, session length, user geolocation, and conversions. Evaluating the effectiveness of a site being overrun by bot activity is challenging, which can lead to these metrics deviations that can be very frustrating for the site owner. The statistical noise bots produce also undermines efforts to enhance the site, such as A/B testing and optimization of sales efforts.

How To Remove Bots From Google Analytics Traffic?

There is a setting in Google Analytics that allows users to “exclude all hits from recognized bots and spiders” to let you understand the term spiders mean search engine bots that crawl webpages. Users can also submit a specific list of IPs that Google Analytics should disregard if you can determine the origin of the bot traffic.

bot traffic

These precautions will prevent some bots from interfering with analytics, but not all bots. These methods only protect analytics data; they do little to deter harmful bot activity since most malicious bots aim to disrupt traffic analytics.

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The Difference Between Good Bots And Bad Bots

Good bots do not pose any security threat and are managed by legitimate online browser service providers, including Microsoft and Google. On the other hand, bad bots are used by cybercriminals to conduct attacks, spread spam, and conduct fraud.

good bots vs bad bots bot traffic

That’s why it is important to detect and block bot-based attacks. The following are the most common good bots:

  • Search Engine crawlers from Bing, Yahoo, and Google.
  • SEO and backlink checkers from SEMrush, Moz, and other notable SEO experts.
  • Digital assistants like Alexa and Siri.
  • Aggregator feed bots like Feedly.

Now let us look at some of the common bad bots used by cybercriminals for malicious and illegal activities:

  • Fake account creators.
  • Website information scrapers.
  • Spambots.
  • Checkout bots.
  • Business logic abuse bots.

It is crucial to conduct a routine site audit to discover how bots interact with your website and application. Even though good bots are beneficial, increased bot traffic can have devastating effects on site and application performance. Moreover, too much traffic can harm the customer experience. This is not to mention that bad bots can bring down your online site and applications.

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Different Types Of Bots

As mentioned earlier, bad bot traffic can cripple your website and online applications by compromising operation and business logic. The best way to keep your site and applications free from bots is by maintaining an oversight. The following are the six types of bots you should watch out for:

Download Bots

Download bots will mess up your analytics by tampering with your user engagement data. These bots add a fake download count instead of a click count. For example, the bots will tamper with your conversion data where a document download is your end conversion. Also, read this article for Bitcoin bots.

Click Bots

Unlike download bots, click bots make illegitimate ad clicks.

click bots

These bots are more threatening than other bots for web publishers.

Scrapper Bots

Cybercriminals send these bots to your website and application to steal your content.

scrapper bots

Third-parties employed by your competitors use these bots to steal your content, including prices, catalog, and prices. Your competitors will then use your content for their selfish gains. How to set up Nightbot to Discord? Check Out.

Spam Bots

Spambots alter user engagement by distributing irrelevant comments, ads, phishing emails, and unusual website redirects.

spam bots

Your competitors can have these bots sent to your website to destroy your SEO strategy.

Imposter Bots

Imposter bots are disguised as genuine visitors to overcome all the security measures in place. These bots are responsible for service denial and the injection of spyware on your website and application. They appear as disguised as search engine crawlers. Check out 10 best Discord Bots.

Spy Bots

Cybercriminals use these bots to obtain business and individual data. Spy bots will steal essential information like email addresses, payment information from your online sites and applications. They are like website viewer bot.

Good Bots

Enhance performance by scrapping old data and maintaining content hygiene. Moreover, good boots are responsible for capturing data and checking backlinks. Social media companies also use good bots to improve the user experience.

good bots

Search engine companies use bots to enhance the user experience by customizing data and providing helpful and relevant results.

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Tips For Identifying Bot Traffic

The secret to defeating bot traffic is to detect it early. Continue reading to discover helpful tips for identifying it before it is too late:

Check The Page Load Speed

One easy way of identifying bot traffic before it is too late is rechecking your page load speed. Although results look a tad different every time you conduct a page load speed, you should be alarmed if your page load speed decreases considerably.

page speed insights

However, it is wise to confirm that the considerable drop is not due to significant changes to your site. The chances are that you are dealing with bot traffic if your site and application have not experienced any change. PageSpeed Insights is a good webpage speed checker by Google Developers.

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Check Your Site’s Traffic Count And Bounce Rate

High traffic counts refer to a large number of bots visiting your online site and application repeatedly. The chances are that your site is experiencing bot traffic if your traffic count suddenly increases.

site bounce rate

On the other hand, bounce rate refers to the amount of irrelevant non-human traffic your site receives. Increased bounce rate points to bot traffic.

Confirm Traffic Sources And IP Address

You can use various tools to verify data sources and IP addresses. Make sure to block the offending sources and IP addresses. Google Analytics is one of the tools you can use.

Check For Duplicate Content

Testing for content duplication is another easy and effective way of reducing bot traffic.

check for duplicate content

You can use various tools to check for duplicate content. For example the Dupli Checker is an effiecient SEO tool.

How To Stop Bot Traffic

Let us look at some of the steps you can follow to stop bot traffic and improve user engagement and experience:

  • Put contextual JavaScript in place for timely alerts.
  • Take advantage of Executive distributed denial of service to the offending data sources and find IP address.
  • Use CAPTCHA on your conversion pages to keep download and spambots away.

google recapcha

  • Check server errors to identify and fix errors caused by website traffic bots.
  • Use good bots to keep bad bots away from your site and application.
  • Practice traffic arbitrage.

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What Is Bot Traffic, First?

Bot traffic refers to the arrival of non-human users on your website. No matter how well-known or new your website is, a certain number of bots will come by occasionally.

Should publishers examine their websites for bot traffic?

We urge website owners to regularly monitor for bot activity as it may result in lost sales and a negative customer experience.


Managing bots is no longer a luxury. Every business should adopt effective bot management solutions to overcome malicious bots. Effective bot management enhances the performance of good bots while improving user engagement and experience. Thus one must be careful handling this kind of bot traffic. Also, learn top 8 Reddit upvote bot you can use.